Skincare can be tricky to get your head around, so if you’re wondering what a serum is and why you would need to use it, don’t worry! You’re not alone.

So, let’s start with the basics: What is a serum?

Facial serums are lightweight, fast-absorbing liquids, either oil- or water-based. They are designed to target specific skin concerns by providing a concentrated boost of active ingredients.

When to use a serum on your face?

You should apply your serums after cleansing + before moisturising.

How do I pick the best face serum for me?

Picking a serum that is suitable for you can be a *little* overwhelming. Start by having a think about what skin concerns you would like to target; do you have dry skin? Can it feel a little sensitive + sore? Do you have an uneven skin tone?

In this blog, we break down the most common skin concerns we get asked about, to help you find the right serum solution!  

Serum for dry skin

Dry skin can be caused by several factors, from changes in temperature to a damaged skin moisture barrier. If you are suffering from dry skin, you might notice your face feels tight, looks dull, is itchy or even cracking in places. To combat dry skin, you want to be using a hydrating serum. Hydration Hero has a blend of hyaluronic and polyglutamic acid, which makes it the best face serum for dry skin.  This serum will help plump, brighten & instantly replenish dehydrated skin while giving you an unbeatable glow!

Best brightening serum

If you want to brighten your overall complexion, we’d recommend using a Vitamin C serum like Scar Slayer. Vitamin C has several properties that helps skin look brighter: from evening out skin tone to reducing hyperpigmentation. Vitamin C is a powerful antioxidant, which helps protect the skin from damage that can cause your skin to lose its lustre!  From air pollution + cigarette smoke to alcohol and sugar, your skin can go through a lot on a day-to-day basis, protecting it with a Vitamin C based serum will keep it looking bright, healthy + youthful.

Serum for glowy skin.

To get *GLOW* getter skin, we recommend using a serum that gently exfoliates, getting rid of dead skin cells + making room for new ones. Try using serums that contain  Glycolic + Lactic acid . Lactic acid exfoliates the skin, increases cell turnover + stimulates collagen production. Glycolic acid also works as an exfoliator and is a humectant, meaning it draws in moisture and locks it into the skin cells, increasing hydration. Glow Giver Facial Serum contains both glycolic + lactic acid, it works to smooth, brighten + resurface the skin giving an unbeatable glow.

Barrier repair serum: Itchy, flaky + dry skin.

A damaged moisture barrier can result in skin that feels, dry, flaky, rough, sore or sensitive. To avoid getting a damaged moisture barrier + to relieve any of the symptoms, you want a serum that can repair and maintain your moisture barrier. The Barrier Builder Facial Serum
is all about keeping things healthy, with soothing, strengthening + protective properties, barrier builder is formulated with a cocktail of essential ceramides, amino + fatty acids (think of them as the building blocks of your skin barrier) to boost resilience & overall health.

Serum for Pigmentation + post breakout marks

If you are looking for a serum to fade dark marks + reduce pigmentation, we would recommend Scar Slayer Facial Serum. Formulated with Vitamin C + Tranexamic acid. Vitamin C has brightening and skin tone evening properties, while tranexamic acid works by stopping processes that cause hyperpigmentation, helping prevent new dark spots forming + improving existing discolorations.