BABY BEAM *BETTER*  

Looks like Baby Beam, applies like Baby Beam! That's because it is Baby Beam...with a few touch ups.   

We launched Baby Beam (a glowy + dewy, tinted skin base) back in 2023, and since then it’s worked its way up to CULT status selling out multiple times. Our customers are *obsessed* with its incredible blurring and smoothing_finish, + the added bonus of serious skincare benefits.  

Feedback from our customers and community is invaluable + plays a HUGE role in shaping our product development and innovation. Despite the love for Baby Beam, we needed to make a few *tweaks* to our original offering. SO, guided by our community we’ve upgraded Baby Beam to improve our packaging and offer more shades.  

As a brand, we’re all about transparency, so we wanted to share the full picture with you! Let’s get into what’s changed! 

PRODUCT PACKAGING 

Our community told us they *loved* the Baby Beam formula but felt like the packaging needed a boost. SO, improving the bottle became our top priority.  

Think: more durable and better suited to everyday use...  

💚We’ve made the material used for the component  stronger + more durable . Ensuring it holds the formula securely & performs better with repeated use. 

💚No more soft_touch ! While we loved the feeling of the soft touch, it didn't quite function for a product that’s being handled daily. We've  switched to a smooth matte finish that’s much more resilient & less prone to scratching or peeling. 

💚Smooth + shiny cap 🤝 We’ve added a UV coating to the cap to protect against chipping, helping your baby_beam stay looking flawless.  

We're SO proud to reintroduce Baby Beam in NEW packaging that’s lives up to your expectations just as much as the formula does. Same beam, new bottle..  

SHADE EXTENSION  

Baby Beam: Tailored tones for *all* _ now available in 9 shades (that's 2 new ones!) 

Finding  your perfect shade isn’t just important , it’s essential. That’s why we’ve expanded the Baby Beam range with two new shades. Making it even more wearable for even more skin tones. 

To develop these, we listened to customer feedback & worked closely with a diverse testing panel, ensuring representation across a wide range of skin tones. We also reviewed insights from our concealer range, which offers 26 shades, to help guide our product development & shade extension. 

Listening to our community is at the heart of what we do, and we’re proud to keep evolving with  * you* .  

Let's introduce the additional shades... 

💚Solar:  A rich, velvety shade with warm undertones  

💚Luna: A deeper, cooler-toned shade  
 
Plus+ the same shades you already know & love! 

RETINOL – FORMULATION UPDTAE  

Formulation_wise it's pretty much the same glow_giving formula you've always been *obsessed* with, we've just made a small tweak to the formulation of Baby Beam.  

While the performance, texture & results haven’t changed, we’ve adjusted one previously  low_level ingredient – retinol -  to ensure it’s even more gentle & suitable for a wider range of skin types. 

This update came directly from your feedback. Some of our community weren’t sure if this product was right for their skin, we want baby beam to be a go-to for everyone.  So, we listened + made the update!  

No compromises, just an updated formula that works *better* for everyone!